April 23

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 Important Facts That You Should Know About Digital Marketing

Introduction:

Digital Marketing is to businesses today what ‘Harry Potter’ was to the franchise – really freaking important! In the modern world, every business should ideally have an online presence and a digital marketing strategy because people are spending more time on their digital devices than ever before. More than 4 billion people across the world are active internet users and users aged between16 to 64 spend approximately 7 hours online on average. To get eyeballs on your business, the Internet is an extremely good medium.

 

To put it simply, digital marketing is marketing done through online mediums. Online Marketing is another term for the same. This is done through various methods but to name only the basics, it is performed via Website, Social Media, and Pay per click Ads, Remarketing, Marketing Automation, Video Marketing, and Search Engine Marketing (SEM) including Search Engine Optimization (SEO).

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It is no reach today to say that this medium is better than those offered by traditional marketing. This is because of many reasons. One, digital marketing allows businesses to reach a wider audience than they would have with traditional mediums. For example, an ad printed in the newspaper may only reach a few hundred or thousand people located within a particular city. An ad on the internet, on the other hand, has the potential of reaching billions of people. This is, of course, dependent on the digital marketing strategy implemented by the digital marketing agency but nowadays, marketing ads reaching millions of people on the Internet are not a piece of big news anymore.

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Secondly, digital marketing establishes credibility for the customer. In recent statistics, it has been found that 92% of consumers go through the company’s website when selecting a product or service. This is not solely for the products and services available online but also the offline ones. More and more people are looking for businesses online to know about the company, learn about the products or services, and determine their customer experience with the company and so much more before choosing that particular company. Did you know that 88% of customers look up and trust online reviews of a company? So, people are making purchasing decisions based on the information available online about a company. It is of utmost importance, then, that an ideal online media presence is created and maintained by the business. This in essence is what Social Media Marketing and Website Marketing do for the company in their digital marketing strategy.

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Thirdly, digital marketing is way cheaper for companies than traditional marketing. Making ads, printing them, and finding billboards and magazines used to cost companies thousands of dollars whereas now, they can do the same at one-tenth of the cost, and, reach more people while doing so. Google Ads, Social Media Ads, and so on can be created for a couple of dollars as well. This also lets small businesses shine through with their quality products and services which in the past, would not have the budget to compete with the bigger names in their industry.

 

The Internet is not called the big equalizer for no reason. Many businesses have, in fact, grown from scratch to million-dollar businesses just through these social media campaigns. To get the best out of these campaigns, it is important to let professionals handle them. Businesses can look for Digital Marketing Company in Lucknow Delhi, San Francisco, London, or wherever either they are based on their target audience is, to create an impactful digital marketing strategy that is optimized to bring results.

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Fourthly, digital marketing tools allow companies to access metrics that are impossible to avail with traditional marketing. From minutest detail like at which paragraph did potential lead leave the website of a company to bigger things like how the customers engage with the UX and their results, you can find all and everything in between through digital marketing. This is an empowering tool for all companies. Why? To put it in simple words, this lets businesses make tweaks to their digital marketing strategies to derive the maximum results. This is impossible with traditional marketing. No matter how well-placed or well-designed an ad is in a newspaper, there is never a guaranteed way to measure its impact on potential customers. It is the same with other traditional marketing mediums like TV Radio, etc.

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With the metrics of digital marketing at the company’s disposal, they can create better ads that their target audience engages with more. They can write better content that connects to their audience. They can design better visuals, create improved social media pages and so much more. There is no end to the possibilities which these metrics open up. Hell, these metrics can even allow companies to create better products and services for their customers and there is nothing like quality that drives sales.

 

That said, not all metrics in the world of digital marketing are created equal. There are some which are quite useless and then, there are others that when understood and implemented can skyrocket the digital marketing strategy and the results it gets. These are known as Key Performance Indicators (KPI). Some of these would be Leads, Revenue, Total Sales, Lead-to-Sale Conversion Rate, and Return on Marketing Investment among others. Although each business can define their KPIs according to their strategy, company values, and more, these are some metrics that should be adopted as KPIs by every business to measure the true impact of their digital marketing strategy and its effect on their business.

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These are some important facts about Digital Marketing today. No business is started to have zero reach or a small customer base, every business aims to be the best in their industry, and rightfully so. Every business is unique in their products and services in some ways and they deserve to reach a unique audience that understands the same. Digital Marketing is the simplest tool available to the world today to do so. When utilized properly, it can take businesses from nowhere to everywhere, and that is its true impact in today’s world. This is a fact every business must understand and adapt to become the best in their field.

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