Wondering how your TikTok videos can go viral? Perhaps you want to ensure your content reaches your intended audience? Having a better understanding of how the TikTok algorithm works may just help you achieve this and much more.
The algorithm primarily evaluates user feedback to determine which content to show. Here are some tips that can help you beat the TikTok algorithm and set you up for digital marketing success:
- Monitor User Activity
- Video Content and Information
- Location and Language Preferences
- Sound and Music
- User Feedback
- Monitor User Activity
Whenever a video receives more user engagement, TikTok’s algorithm works to recommend the content to as many people as possible. Examples of user activity that the algorithm takes into account include comments, the number of likes on a video, how many times the video has been shared, and the rate of completion and re-watches.
- Video Content and Information
Every video on TikTok is unique as it portrays different content to the users who view it. The platform’s algorithm can categorize this content according to what a user is interested in.
Therefore, it is important to be mindful of the subject matter of your content. Key things that the algorithm checks are sounds and music used, hashtags applied, keywords in your caption, and video effects and features applied.
- Where Are You Located?
While signing up on most social media accounts, you will find most applications requesting access to your current location. Further, you may need to include your preferred language before launching the app.
This information is required so that the algorithm can tailor your experience based on where you are and the language you speak. For content creators, tagging their location provides for a more specific reach and enables them to effectively target their audience.
- Sound and Music
The audio experience of TikTok videos is a major contributor to the application’s success. Users report that they enjoy and watch to completion videos that are accompanied by sound. Luckily, TikTok’s algorithm has already categorized audio in terms of popularity.
As a content creator, including audio that is trending and popular, will allow the algorithm to work in your favor by showcasing your content to everyone being entertained with videos that have similar audio.
- User Feedback
Feedback enables brands and creators to better themselves and offer more value in return. The same applies to every time users on the app hit the like button or share content outside the app. The algorithm can pick up this feedback and recommend content of similar nature to the user.
Moreover, TikTok also adheres to content that the user is not interested in. In this case, the algorithm takes the count of videos marked as ‘not interested’ or those that have been skipped and proceeds to show less of that content to a user.
Now You Can Flourish
Armed with the technical know-how of the inner workings of TikTok’s algorithm, content creators are in a position to produce content that has the potential to enter the much-coveted viral spectrum. Applying this information to your content will set you definitely set you up for success!