Now in the information business market, people are still running from one social network to another to find their target audience and close at least minimal results at launches. Most people target on Facebook. As a rule, it is quite expensive and account holders often face the ineffectiveness of advertising on this social network.
However, you can get free traffic on all platforms where the vertical short video format is possible. Of course, no one forbids you to buy TikTok followers in order to increase your audience in the early stages, but this is not necessary to get a large number of viewers.
It probably came as a shock to you because you are used to considering everything related to advertising and increasing the audience as something very expensive and problematic. But today we are in a hurry to dispel this myth. In this article, you will learn how to save money on promoting your business on social networks.
How to get an audience for free
First, let’s introduce the terms that are necessary for understanding this article:
Organic = organic traffic
Traffic — the incoming flow of users to your landing page
Organic traffic is a promotion method that consists in showing you for free to users who have seen content that may be interesting (video or text), and not through pop-up advertising (target, contextual advertising, blogger advertising).
The audience that came from organic is of high quality and sincerely interested, because they, first of all, switched to the account/landing themselves.
Organic traffic allows you to:
- receive a stream of stable targeted traffic;
- advertise without investing in the advertising budget;
- increase the number of sales;
- increase media coverage and recognition of a company/expert, service or product.
For 2022, TikTok has about a billion users from all over the world, and with such a number, any expert or business will find its audience that is interested in the topic and product that it promotes. Thanks to the platform’s hype, most creators now don’t even have to buy followers on TikTok to be successful. It is enough to regularly publish quality content.
And how to be now? Where to find free traffic?
Of course, one platform for business activities is not enough. It is necessary to look for other services that allow you to constantly increase your audience. Fortunately, now there are platforms with the same vertical format for short videos, such as:
Instagram Reels. Reels organic works well for an Instagram profile.
YouTube Shorts. Suitable for users who have their own YouTube channel and content on it. This is a very effective format with an interesting moment to interest the viewer and motivate him to watch the video in full, and subsequently transfer it from the video to sales.
Speaking about the features of each site, Reels is more about the aesthetics and format of non-verbal videos, but with pop-up clickbait text. Conversational and long video format does not work very well there. The video should be short and beautiful.